Contemporary media: movies, video games, social media, etc.
Traditional or legacy media: television, radio, print media, etc.
During courses, students analyse media institutions and channels. They discover differences between the past and present and explore how the digital age has changed the way media organisations function. Future Media graduates might also approach degree subjects like smartphone culture, online advertising, and how they’ve changed our online and offline communication.
Media Studies degrees analyse the content, history, and impact of various media (especially mass-media) on our society. You can split Media in two categories:
There are 4 key concepts in Media Studies:
Media language – different ways to create meaning or send a message through text, image, audio, etc.
Representation – how different media institutions interpret and describe an event or situation
Audience – understanding who consumes media, why, and how to create content that appeals to a target audience
Institution – the organisations that create media and how their funding and ideology impact their work
